Chii chinonzi subscriber?

Huremu hwehupenyu mushure mekukanda kweplatform, kambani yako yekomisheni uye mari yemutero - uye nekudaro izvo zvaunogona kubhadharisa zvakachengeteka kuti uwane mumwe.

Nei hupenyu hwehupenyu, kwete mutengo wemwedzi

A $ 10 subscriber haina kukosha $ 10. Vaine kukosha kwe $ 10 nguva asi akawanda mwedzi vanogara - uyezve vashoma kupfuura izvo, mushure mekunge platform, chero sangano uye hurumende yemutero yatora chikamu chavo. Kuziva chokwadi chemufananidzo kunochinja zvisarudzo zviviri.

Chisarudzo chekutanga: chii chaungashandisa kuti uwane vaverengi

Kana mushandisi ari kunzi ane mari inosvika $34, kubhadharisa $12 yemufananidzo wakasviba unounza mari inosvika $12, icho chinoratidza kuti uri kutengesa zvakanaka, uye kusvibisa mari inosvika $12 kunoita kuti uone kuti uri kushaya kunaka. Kana vaine mari inosvika $9, hazvireve kuti vasingade kubhadharwa. Vazhinji vagadziri havana ruzivo nezve mamiriro avo, saka vanotenga mari yakawanda pakusimudzira kana kuti vanoramba vachibhadhara mari.

Kufunga kwekutanga: churn iine kukosha kwakanyanya kupfuura kukura

Lifetime kukosha ndeimwe yakajeka kuchinja-chinja kuchinja-chinja. Halve yako kuchinja-chinja uye iwe double what every subscriber is worth — pasina kuwana mumwe munhu mumwe chete. Hapana chinhu pashure kuwedzera inosvika pedyo kuti kudzoka, uye kunyange anenge zvese sforzi inoenda mu acquisition.

Churn inokonzerwa nezvinhu zvinonetsa: kutevedzera kwekutumira, kana iyo yekutanga vhiki ichipa izvo kutengesa peji rakareva, uye kana vanhu vachinzwa vakaona. Hapana chekuzvibata uye zvese zvinoumbwa.

Chii ichi chingangoona

  • Zvese kunze kwesubscription. Tips, PPV uye zviyero kubva kune mumwe munhu kazhinji zvinosvika kusubscription pachayo, uye havana kunyorwa pano.
  • Zvimwe cohorts churn zvakasiyana. Vanhu vakakuwana kuburikidza neyemahara yekuedza, vanoenda nekukurumidza kupfuura vanhu vakakutsvaga.
  • Win-backs. Vamwe vanhu vanodzokera kumashure, izvo zvinokanganisa formula yehupenyu hwavo.

Kuchengeta nhamba senzvimbo kupfuura chivharo - chokwadi chiratidzo ndechimwe chinhu chinonakidza, uye chinoratidza kuti pfungwa dzako dziri kunyatsoshanda.

Chirevera kuita izvi mupfungwa dzako zuva nezuva.

keep.fans inotevera mari yako yemubhadharo pamwechete nesekurudziro uye inochengeta zvese izvi zvakagadzirirwa otomatiki - izvo iwe zvaunogona kuchengeta, izvo zvaunofanira, uye kana chibvumirano chako che agency chiri kudhura iwe kupfuura zvaunoziva.

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Estimates to help you plan — not tax or financial advice. Your own numbers will differ.