How much should you set aside for taxes?

One percentage to hold back from every payout. Nobody withholds tax for you, so this is the habit that stops April being a disaster.

Why a percentage, not a monthly amount

Creator income swings. A fixed monthly transfer over-saves in a bad month, when you can least afford it, and under-saves in a good one, which is exactly when you owe more. A percentage self-adjusts and requires no discipline beyond the first setup.

Where the number comes from

Self-employment tax is 15.3% on 92.35% of your net profit — both halves of Social Security and Medicare, because you have no employer paying the other half. Then income tax on top. Working against you: that's a lot. Working for you: half your SE tax is deductible, and most self-employed people also get the 20% qualified business income deduction. This calculator applies both, then adds a couple of points of margin.

Why we round up

Being over is an inconvenience — you have money left. Being under is a bill you can't pay on income you already spent. The asymmetry isn't close, so the recommendation leans high on purpose.

Put it somewhere separate

A different account, ideally one without a card attached. Money in your main balance is money you will eventually spend, however firmly you intend otherwise. This is the single highest-return habit in creator finance and it takes ten minutes to set up.

Then actually pay it quarterly

Setting money aside and still missing the quarterly deadlines gets you a penalty on money you already had. Work out the quarterly amounts, or let keep.fans track the dates and the safe harbor figure for you.

Stop doing this in your head every month.

keep.fans tracks your income across every platform and keeps all of this up to date automatically — what you actually keep, what you owe, and whether your agency contract is quietly costing you more than you think.

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Estimates to help you plan — not tax or financial advice. Your own numbers will differ.