You sign away ownership of your content
What this clause does
Rights to your content transfer to the agency.
Why it hurts you
Your content is the only asset you actually own. Assigning it — or granting a perpetual, irrevocable licence, which is nearly as bad — means the agency can keep using and selling it after you leave, forever, and you may not be able to stop it.
What a fair version looks like
You keep all ownership. The agency gets a limited, revocable licence to use content solely for marketing you, ending when the contract does.
Wording you can send back
Creator retains all right, title and interest in and to all Content. Agency receives a non-exclusive, revocable, royalty-free licence to use Content solely to promote Creator during the Term, terminating automatically upon expiry or termination.
Paste this into your reply. Asking for a specific change is far more effective than asking them to "soften" a clause.
How to spot it
Search your contract for these words:
assignownershipintellectual propertywork for hireall rightsin perpetuityirrevocable license
Check your actual contract
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Review my contractOther things to check
This is an automated review to help you spot common problems — not legal advice, and not a substitute for a lawyer. We can miss things, and a clause that looks fine in isolation can still be a problem in context. Have a lawyer review anything you are about to sign.